Smmary of the Introduction to Unspun

The introduction to Unspun by Thomas Swiss and Bruce Horner aims at giving the reader an idea of what the entire book with cover through the introduction of some information relating to the Web. One of the goals of Unspun is to lead readers to question the relationship between their language and their opinions and their culture. The first important question to answer is what exactly do we mean when we say "the web changes everything?" This then leads us to the question of "what is the web?"
One of the most fascinating things about the Web is that it uses terms that are common to everyone. When describing the Web, one can use terms that fit easily into every day life, such as the word "revolution." Swiss and Horner describe the Web as a "revolution" however it is unclear what exactly this revolution involves, who it has effected, and what will be different once the "revolution" has ended. Between 1997 and 2000 there was alomost a total shift in how the American public viewed the Web. It went from being a dangerous place inhabited by pronogrophers and pedafiles to a place in which almost every American bussiness and many Americans themselves had a presence.
However, the thing to remember about the rhetoric of the Web is that it is always changing. It is constantly being updated, deleted, and created. This leads Swiss and Horner to wonder if the "social imagination" will eventually run out. The main purpose of Unspun is to introduce readers to introduce readers to new ways of eolving the Web through the opinions of scholars who have important ideas on technology.